“We are delighted to welcome CBS Sports and ESPN to the APP and are excited to be working with two of the most significant names in sports media to bring the sport of pickleball to fans across the country,” commented Tom Webb, APP Chief Marketing Officer.
The Association of Pickleball Professionals (APP) has announced historic deals with CBS Sports and ESPN to deliver hundreds of hours of APP Tour pickleball programming throughout 2023, including 12 hours of live matches and highlight-driven programs on CBS Sports Network, eight hours of event recap telecasts on ESPN2 and more than 200 hours of live streaming coverage on ESPN+ and APP TV. The APP's 2023 agreements with CBS Sports and ESPN will supercharge the sport of pickleball, bringing the world's fastest growing sport to millions of fans, and driving massive exposure for pickleball’s top players The two deals guarantee a combined 20 hours of televised coverage across CBS Sports Network and ESPN2 of APP Tour events, plus more than 200 hours of livestream coverage on ESPN+ and APP TV
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